Stand by Your Ham

I recently read an article about how pig farmers have created a jingle to alert buyers about a problem in the pig market. With the rising prices in feed and fuel they are loosing around 40 dollars per pig which is slowly but surly running them out of business. Pig farmers in England made up a song entitled "Stand by Your Ham", a spin on the tune of "Stand by Your Man" that will be shown in commercials and the Internet. This use of marketing is common in many arguments because it draws attention to a serious problem in a lighthearted way. I think this is a very clever marketing strategy that could really help with their problem.